IDW Publishing has announced the promotion of Rosalind Morehead from PR & Marketing Manger to Director of Book Market Sales. In her new role, Morehead will service IDW’s existing book market accounts, as well as develop new market channels and products that meet the demand of the evolving book marketplace.

“Since Rosalind came to IDW Publishing two years, we’ve been very impressed with her ability to incorporate sales strategies into our marketing campaigns,” said President & COO Greg Goldstein. “We believe her unique understanding of both sales and marketing will help the company grow its book business to new heights.”

Previous to serving as IDW’s PR & Marketing Manager for the last two years, Morehead worked at entertainment product developer Mad Catz from 2004-2013 in various sales roles, including Sales Director. In that role she serviced some of Mad Catz’ largest accounts including GameStop, generating millions in retail sales as well as significantly increasing year-over-year account performance.

“I feel so fortunate to have been a part IDW’s marketing team over the last two years. It has given me deep knowledge of both the industry and what it takes to effectively get the word out about the great books we are doing. I am beyond excited to bring this expertise to the sales side of our business.” said Morehead.