Laurie Windrow joins IDW Publishing as the Senior Vice President, Sales and Marketing. This is a new role within the organization where Laurie will develop and manage a strategic roadmap for IDW’s sales and marketing efforts across all divisions – publishing, games, and entertainment.

Laurie has 25 years of experience in global entertainment, consumer products, and both traditional and interactive publishing businesses. She was most recently the Managing Director for Bulldog Licensing where she managed LIFE, Talking Friends, and Garfield. She has also managed business development efforts and consumer products for Build-A-Bear Workshop, Warren Buffet’s Secret Millionaire’s Club and others.

“We are thrilled to have someone of Laurie’s caliber join IDW,” said Greg Goldstein, President and Chief Operating Officer. “As we continue to diversify into new areas, as well as grow our core businesses, we need exactly this kind of expertise on our management team.”

Laurie was also the Senior Vice President, Marketing & Licensing at 4 Kids Entertainment where she developed the plan to re-launch the Teenage Mutant Ninja Turtles (TMNT) globally with the TV show, consumer product line and marketing initiatives. The TMNT brand was responsible for 35% of the company’s revenues and TMNT once again became a $1 billion retail brand. She also managed the business development , along with sales and marketing strategies for the live-entertainment brand Monster Jam, and other entertainment brands, including Pokémon and Classic Nintendo.

Before 4 Kids Entertainment, Laurie created and executed a strategy to establish and manage Discovery Channel’s international consumer products business. This resulted in products that were successfully sold in 52 countries and 18 languages and generated retail sales of $60 million.

Laurie Windrow has also held management positions at MGM/UA Distribution Company where she developed theatrical distribution strategies and plans.

“This is an exciting opportunity to join one of the world’s leading comic book publishing companies,” Laurie said. “IDW’s properties have a strong and proven track record with consumers, and the company is having great success extending their business into new areas. I am delighted to be working with this talented team.”