The Araca Group, a renowned live entertainment merchandising company, has assembled with DCPI and Marvel Entertainment to bring live event merchandise to moviegoers nationwide.

The Araca Group will open 88 Pop-Up Retail locations in movie theaters across the continental United States selling eleven limited-tie products making up “The Battle Begins” Collection.

“The Battle Begins” is a special Captain America: Civil War merchandise collection only available in select movie theaters. It features products for both Team Cap and Team Iron Man as well as unique artwork. The collection includes t-shirts, custom sweatshirts, hats, and more. There is also a highly collectible commemorative ticket in a ceramic holder, that is individually numbered with a limited edition of 5,000.

“We aim to expand the movie going experience by bringing fans unexpected products in a unique shopping experience” said Michael Rego, Chief Executive Officer of The Araca Group. “We are thrilled to offer fans limited-time Marvel’s Captain America: Civil War merchandise for the ultimate live-event experience.”

The Pop-Up Retail Locations open on May 6th in theater lobbies for a limited time. The specific locations can be found on thebattlebeginsmerchandise.com website.

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