Marvel Teams Up With Archie Comics for Marvel Comics Digest!
John F. Trent
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Marvel and Archie Comics are teaming up for a brand new initiative, Marvel Comics Digest, aimed at big box retailers, newsstands, and comic shops.
This new format, a specialty of Archie Comics will highlight some of the most-loved Marvel Comics stories for new and young readers.
Here’s how it will work:
Archie will publish six Marvel digests a year beginning in 2018. There will be four published in 2017. Found within the digests will be Marvel stories from various eras featuring the Amazing Spider-Man and the Avengers. In fact, the Amazing Spider-Man and Avengers will be first up. Marvel Comics Digest: Starring the Amazing Spider-Man will be available in June. Future Marvel Comics Digests will star Iron Man, Hulk, Thor, Black Widow, Spider-Man, Wolverine, and the X-Men.
“The Marvel brand, for decades, has been cultivating a popularity that has recently exploded worldwide,” said David Gabriel, SVP Sales & Marketing, Marvel Entertainment. “Working closely with Archie, Marvel is beyond excited to continue its reach and exposure level as we offer our retailer partners, local comic shops and large chain retailers, a new, fun, and easily digestible way to dive into the Marvel Comics Universe and produce life-long fans.”
“For years, Archie has made the digest format our bread and butter. We are supremely excited to spotlight iconic characters like Spider-Man and the Avengers through this major partnership with Marvel,” said Jon Goldwater, Publisher/CEO of Archie Comics. “These books will serve as a great introduction to the Marvel Universe for new readers and a very special, curated selection of stories for existing fans. It’s a win-win!”
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