General Leia Organa sent out a coded message asking all squadrons to report in.
The coded message reads:
The Battle of Starkiller Base has been won but the war rages on.
All squadrons are to report in immediately and await further instructions.
The Fate of the Resistance and the Galaxy is in your hands.
The coded message announces the return of Force Friday, which will take place on September 1, 2017. On Force Friday, Disney plans to roll out brand new products inspired by Star Wars: The Last Jedi.
“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
Along with the new products, they also launched a Find The Force competition.
In order to participate in the Find The Force competition you must download the Star Wars app available on both iPhone and Android. From there you open the “Find The Force” feature.
Beginning on September 1, 2017, you must find “Find The Force” logos at participating retail locations and websites. Then you scan the graphics using the “Find The Force” feature to get an augmented reality (AR) character experience.
Every time you unlock a new AR experience you will receive a data chip. Data chips can be used to unlock digital rewards the more you get.
Each graphic will feature a different AR character experience.
The Find The Force competition will run from September 1-3.
If you want to get a head start, there is a Find The Force logo on the Star Wars website right now!
Coinciding with the Find The Force competition, there will also be a sweepstakes. In order to participate in the sweepstakes you must share a photo or video of an AR character on Twitter or Instagram with the following hashtags: #FindTheForce and #Sweepstakes.
Lucky winners will receive a trip to the Star Wars: The Last Jedi world premiere and a private tour of Lucasfilm in San Francisco as well as other prizes.
Star Wars: The Last Jedi hits theaters on December 15, 2017.
Will you be helping General Organa ready the troops to do battle against the First Order?