Dark Horse has provided 10,000 scratch-and-sniff bookmarks to select comic shops across the United States.
The bookmarks are a special thank-you from Chuck Palahniuk for the strong support comic shop retailers have shown for his book, Fight Club 2.
How do the bookmarks work? Each of the bookmarks are numbered. That number corresponds to a smell from a specific panel in each of the final five issues of Fight Club 2. In order to participate in the contest fans must visit JoinProjectMayhem.com where they have to correctly identify all five scents for a chance to win special prizes for themselves and their store.
One grand-prize winner will be chosen at random (along with the retailer of their choice) to receive an exclusive Fight Club 2 prize pack. The prize pack will include a subscription to the series, promotional items and more. There will also be ten runners-up who will receive a Chuck Palahniuk signed copy of the Fight Club 2 hardcover. The retailer of their choice will also receive the signed hardcover book.
Dark Horse will be making a handful of bookmarks available to Diamond registered retailers. Retailers need to email [email protected] with their name, store name, and Diamond account number to be entered into the contest. Winners will be selected at random and will be notified by Friday April 15, 2016.
For the full scoop on the scratch-and-sniff contest head on over to JoinProjectMayhem.com/Contest/. You can also checkout and see what the bookmarks look like below.