Hard Case Crime, which is a publishing company “dedicated to reviving the vigor and excitement, the suspense and thrills—the sheer entertainment—of the golden age of paperback crime novels, both by bringing back into print the best work of the pulp era and by introducing readers to new work by some of today’s most powerful writers and artists.” Not only do they publish books, but they’ve also teamed up with Titan Comics to publish comic books. They recently decided to not only insult their customers, but actually relished in losing them.

The whole thing started when Hard Case Crimes took to Twitter to call out an unnamed person who had pitched them a book idea.

Hard Case Crime does admit the quotes they use aren’t actual quotes, but merely paraphrasing the submitter’s response to a “No.”

They also claim that by sharing this response it wouldn’t have a “lasting impact.”

One user wasn’t too happy with the way Hard Case Crime was calling out this submitter over social media and let them know about it.

But things would take a turn for the worse for Hard Case Crime when they decided to insult this customer, who told them to take a “chill pill.”

In fact, after Trump’s name was mentioned Hard Case Crime decided to tell the customer to “go f*** yourself.”

It would devolve from there.

The customer would respond asking whether they are a book publisher or a political lobbyist.

Hard Case wouldn’t respond But they would target another customer. They would relish in telling this other customer to stop buying their products.

They would even say they are “delighted” to lose him.

This appears to be the first time we’ve actually seen a comic book publisher actively tell their customers to not buy their products. We’ve seen a number of creators do this, but it’s never been an actual publisher before. However, this shouldn’t surprise anyone as major video game companies have told their customers and potential customers to not buy their products.

This definitely appears to be a trend. But Hard Case Crime might have taken it a step further by specifically targeting their customers because of their political beliefs.

What do you make of Hard Case Crime’s response to its customers? Will you continue to purchase their products? Should Titan Comics respond to one of their partners telling their customers not to buy their products?