Jordan Peterson’s popular book 12 Rules for Life has been removed from Whitcoulls, one of New Zealand’s largest book stores. The book contains illustrations by Cyberfrog: Bloodhoney creator Ethan Van Sciver.

In fact, if you do a quick search for Jordan Peterson on the Whitcoulls website, none of his books are available for purchase except for Political Correctness. Political Correctness looks to be a transcript of the 2018 Monk Debate that pitted Michael Eric Dyson and Michelle Goldberg against Jordan Peterson and Stephen Fry.

Triple Frontier actor Charlie Hunnam recently cited Jordan Peterson while he was promoting the Netflix film. He described himself as a “big fan” of Peterson before describing what he’s taken away from the professor.

“I love the message that he promotes, which is, “Take your life seriously.” Carry as much responsibility as possible. I think in his words he says, pick up the heaviest thing that you can and carry it.”

Reddit user nz_nacho posted in the popular Jordan Peterson subreddit a response he received from Whitcoulls explaining why they removed Peterson’s 12 Rules for Life.

Whitcoulls Customer Services wrote:

“Unfortunately 12 Rules for Life is currently unavailable, which is a decision that Whitcoulls has made in light of some extremely disturbing material being circulated prior, during and after the Christchurch attacks. As a business which takes our responsibilities to our communities very seriously, we believe it would be wrong to support the author at this time.

The Daily Caller believes they are referencing a photograph where a fan wearing a shirt that read “I’m A Proud Islamaphobe” took a picture with Peterson.

While, Whitcoulls has seemingly banned Peterson’s book, YouTuber and journalist Tim Pool points out they are still seeling Adolf Hitler’s Mein Kampf.

Apologies that we’re not able to sell it to you but we appreciate your understanding.”

The Daily Caller also reports they are selling Albert Cooper’s “Why Islamic Society Is Not Compatible With American Society” as well. New Zealand publication Newshub also indicated Henry Malone’s Islam Unmasked is still available on the website.

The decision to drop the book was roundly criticized by ACT Party leader David Seymour. He spoke to Newshub saying:

“You don’t fight neo-Nazism by suppressing reading and books. Anyone who knows any history knows that’s the opposite of how you fight these kind of ideas.”

Seymour added:

“A self-help book is an incredibly strange thing to suppress. I think Whitcoulls have made the wrong decision, but I respect they’re a private company, it’s their right.”

What do you think about Whitcoulls’ decision to remove Jordan Peterson’s book?

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