Justina Ireland Tells Star Wars Fans Not To Purchase The High Republic
John F. Trent
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Star Wars: The High Republic author Justina Ireland took to Twitter to tell Star Wars fans not to purchase The High Republic.
Ireland telling Star Wars fans not to purchase The High Republic comes after she recently bashed white men.
Related: Star Wars: The High Republic Author Justina Ireland Bashes White Men
Earlier this week she took to Twitter where she wrote, “I guess mediocre white men are still going to be On Here bragging about their mediocrity as though it’s a hilarious anecdote instead of pure assholery so thanks for establishing that baseline early, 2021.”
In a follow-up she added, “Imagine writing a twenty tweet thread about outsmarting your nine year old what a waste of perfectly good carbon.”
Her bashing of white men in general came in response to a tweet thread from podcast host John Roderick, where he challenged his nine-year-old daughter to open a can of beans with a can opener.
Now, as first reported by Disney Star Wars Is Dumb, Ireland is telling Star Wars fans not to purchase The High Republic. Ireland responded to a tweet from Motherboard writer Gita Jackson.
Jackson wrote, “Content Creators: it used to be common folk wisdom to note share your political beliefs for fear of losing fans. how has the last four years changed that? are you still afraid of losing fans?”
In a follow-up she wrote, “relatedly, if you’re okay with culling your audience of assholes, do you have a secondary revenue stream? patreon? or is it just ad revenue?”
Ireland responded stating, “The problem is, if you don’t like my politics and my beliefs and my moral compass you aren’t going to like my books so let’s just go ahead and save everyone some time.”
She added in a subsequent tweet, “Plus, there’s like an Amazon warehouse or Starbucks on every corner now and I’ve had worse jobs, so YOLO.”
Ireland’s comments might sound familiar, it’s the same advice then EA Chief Creative Officer Patrick Soderlund gave to fans of Battlefield when promoting Battlefield V.
Soderlund stated, “On the [women] in Battlefield, this is something that the development team pushed. Battlefield V is a lot about the unseen, the untold, the unplayed. The common perception is that there were no women in World War II. There were a ton of women who both fought in World War II and partook in the war.”
He went on to say, “We felt like in today’s world—I have a 13-year-old daughter that when the trailer came out and she saw all the flak, she asked me, ‘Dad, why’s this happening? She plays Fortnite, and says, ‘I can be a girl in Fortnite. Why are people so upset about this?’ She looked at me and she couldn’t understand it. And I’m like, ok, as a parent, how the hell am I gonna respond to this, and I just said, ‘You know what? You’re right. This is not okay.’”
Soderlund then went on to insult Battlefield fans, “These are people who are uneducated—they don’t understand that this is a plausible scenario, and listen: this is a game. And today gaming is gender-diverse, like it hasn’t been before. There are a lot of female people who want to play, and male players who want to play as a badass [woman].”
Finally, he suggested that people not buy the game, “And we don’t take any flak. We stand up for the cause, because I think those people who don’t understand it, well, you have two choices: either accept it or don’t buy the game. I’m fine with either or. It’s just not ok.”
Related: EA Admits Battlefield V Tanked as Company Misses Earnings Goal
As our readers know, EA would eventually admit that Battlefield V tanked and that the company missed their earnings goal because of it.
CEO Andrew Wilson explained, “The video game industry continues to grow through a year of intense competition and transformational change. Q3 was a difficult quarter for ElectronicArts and we did not perform to our expectations. We are now applying the strengths of our company to sharpen our execution and focus on delivering great new games and long-term live services for our players.”
“We’re very excited about Apex Legends, the upcoming launch of Anthem, and a deep line-up of new experiences that we’ll bring to our global communities next fiscal year,” he added.
Related: After a Year of Insulting Fans and Mishaps, Battlefield V Sales Estimates Look Grim
He would then specifically address Battlefield V’s failure, “f I think about ‘Battlefield 5’ more holistically, I think we did not do a great job of building momentum early in the project. And I think about this not just in the context of development but I think about this in the context about broader execution against the entire campaign.”
“Our launch didn’t resonate strongly as we would have liked it to with players and we were never truly able to catch-up and as our competitors continued to build momentum whether that was ‘Fortnite’ or ‘Red Dead Redemption 2’ or ‘Call of Duty,” he added.
He concluded, “A combination of a poor start in our marketing campaign together with what I think was a longer development cycle that put us into a more competitive window and the amplification that competitive window against some of those underperformance factors is how we resulted in ‘Battlefield.'”
Star Wars is already in a tough spot as Disney has reported declining merchandise sales following the release of the sequel trilogy films. Solo was also the first ever Star Wars film to be a complete and total failure at the box office.
Telling people to not buy your product is just a recipe for disaster as EA and Battlefield developers fully understand.
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