The latest Captain Marvel opening weekend box office projection is significantly lower than previous projections coming in at $100 million.
Deadline reports ” most early industry estimates are certain that it’s headed to $100M.” They do note that it could be even lower with one of their sources telling them, “give or take $20M.”
If Captain Marvel does do $100 million it would be the fifth highest grossing opening to debut in March behind Beauty and the Beast, Batman v Superman: Dawn of Justice, The Hunger Games, and Alice in Wonderland. It would also be the sixth highest opening weekend for a superhero origin film behind Suicide Squad, Deadpool, Man of Steel, Spider-Man, and Wonder Woman.
DC’s Wonder Woman, of which Captain Marvel is being compared to had a domestic opening of $103 million.
Box Office Pro previously projected the film would bring in between $140 to $180 million and that was only a month ago before Brie Larson really hit the press tour and began promoting the film.
If we take the conservative projection from Box Office Pro and apply it to Deadline’s most recent projection, the projected take for the film dropped by over 28%. That’s a huge chunk.
And the decrease might actually be the star of the film and how she is promoting the film, a pattern that is very reminiscent of Ghostbusters. Larson has gone out of her way while promoting the film to state she wants less white men at press events covering the film as well as less white men to review the film.
In fact, she’s stated that she sees the film as her “form of activism.” It’s not a multi-million dollar action adventure film, it’s some kind of activism. She would also state that Marvel approached her and stated they wanted to make Captain Marvel a “big feminist movie.” Larson also appeared in a video where she insinuates the patriarchy is somehow oppressing her despite being reportedly paid $5 million to play Carol Danvers in Captain Marvel.
Even before Larson began promoting the film, Marvel’s marketing department embraced a divisive feminist slogan on the cover of Entertainment Weekly, “The future is female.” It’s a slogan that’s associated with Hillary Clinton’s 2016 presidential campaign as well as feminist professors who state it’s “logical to hate men.”
What do you make of this much lower projection? Could it be a sign that Larson’s promotion of the film is actually a detriment to people’s interest in the film? How much do you think the film will make on opening weekend?