Capcom Advertises ‘Exoprimal’ With Drag Queens In The West, Vtubers In Japan
Ryan Pearson
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While Capcom Japan grants Vtuber Botan early access to promote the upcoming Exoprimal, Capcom USA hosts drag stream to advertise the game’s Open Beta.
Shishiro Botan, Takane Lui, and Tokoyami Towa watch a horde of raptors explode in Exoprimal via 【#エグゾプライマルOBT先行配信】チーム対戦型TPS！BLTで出動～！！【獅白ぼたん/ホロライブ】, Botan Ch.獅白ぼたん YouTube
The comparison was raised by Twitter user @Haru47Numero2, who shared a side-by-side screenshot of Capcom USA and Capcom Japan’s advertising of the Open Beta Test for Exoprimal, noting, “Capcom USA marketing VS Capcom jp Marketing.”
Capcom USA’s stream on Twitch features drag players “Deere” and “BiqtchPuddin.” In contrast, Capcom Japan features Hololive Vtuber Shishiro Botan accompanied by fellow streamers Takane Lui and Tokoyami Towa.
Haru47Numero2 notices the clear difference in Capcom’s marketing strategy in the west and Japan for Exoprimal via Twitter
Based on Twitch Tracker’s third-party data, we know that Capcom USA’s Twitch stream saw a peak of 553 viewers live on Twitch. They also had an average of 422 viewers, and gained 176 followers. The VOD of the livestream currently stands at 634 views, as of writing.
Meanwhile, Botan’s stream saw over 115,000 viewers tuning in. It is worth noting that the Vtuber has 1.31 million subscribers on YouTube, which is compared to Capcom USA’s 69,900 Twitch followers. Unlike Capcom’s YouTube and Twitch channels, mainly used to promote products, Botan’s streams are typically for entertainment (even in cases of sponsored streams).
A horned dinosaur attempts to bite Shishiro Botan, Takane Lui, and Tokoyami Towa in Exoprimal via 【#エグゾプライマルOBT先行配信】チーム対戦型TPS！BLTで出動～！！【獅白ぼたん/ホロライブ】, Botan Ch.獅白ぼたん YouTube
Despite the language barrier, English-speaking fans have shared highlights of Botan’s livestream. Those clips showcase Botan and her friends having fun with each other’s company and Exoprimal.
On the Capcom USA livestream, Deere and BiqtchPuddin also took part in a dare to eat as many “dino tendies” in hot-sauce as they could handle. BiqtchPuddin also appears to have prominent fake nipples and exposed cleavage; a stark contrast with Botan’s stream.
Deere talks to the viewers while BiqtchPuddin eats via Capcom USA Twitch
Deere would take to social media to object to @Haru47Numero2’s original tweet comparing the streams, writing, “LOOOOL!!!! The amount of comments here asking what ‘drag has to do with gaming’ in favor of the vtubers!”
“Now I am all for vtubing but genuinely what inherently do vtubers have to do with the dinosaur mecha game? Seems just as unrelated as drag! Personally I like both,” Deere concluded.
Deere justifies the Capcom USA Exoprimal livestream featuring drag queens as being as legitimate as vtubers being sponsored to play the game via Twitter
Capcom has been embracing political correctness for a while now, so it isn’t as surprising to see the developer hosting a drag stream to promote one of their upcoming products.
In 2020, Capcom suffered a ransomware attack and subsequent leaks. One of the leaks included alleged business strategies on political correctness. The alleged presentation slides discuss avoiding language deemed discriminatory or obscene, avoiding unequal or stereotypical depictions of certain races and sexualities (with positive portrayals instead), and including gender neutral cosmetic options.
Leon S. Kennedy (Toshiyuki Morikawa/Paul Mercier) becomes infected with the Las Plagas parasite in Resident Evil 4 (2005), Capcom
In 2021, Resident Evil 4 VR would be censored for “a modern audience” (removing dialogue deemed sexist), with an executive producer in 2022 insisting “some of this stuff doesn’t age well” and no longer fitted the franchise.
Street Fighter 6 is also ditching sex in the character creator, with two “body types” (one of them always wearing a bra), and introduces a character called Eternity — widely believed to be either transgender or non-binary.
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