Hasbro Acquires Saban’s Power Rangers in Mega Deal
Hasbro, Inc. announced a massive mega deal this morning with Saban Properties LLC to acquire Saban’s Power Rangers, My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and others. They purchased the properties from Saban for “a combination of cash and stock valued at $522 million.”
Excited to announce we’re acquiring Saban’s @PowerRangers and other entertainment brands! https://t.co/WECwWymX7Q pic.twitter.com/dUZL87kQbO
— Hasbro (@HasbroNews) May 1, 2018
The golden ticket in the deal is obviously Power Rangers. Hasbro’s chairman and chief executive officer Brian Goldner was excited about the acquisition of Power Rangers saying, “Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint.” He added, “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”
Saban Brands founder and the creator of Power Rangers Haim Saban had his own comments on the huge deal, “25 years after launching Power Rangers, I believe the future for this brand has never been greater.” He added, “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”
Haim Saban will remain on as a consultant to Hasbro.
Hasbro promises new Power Rangers projects will be available in the Spring of 2019. They will be based on Power Rangers Beast Morphers.
Power Rangers first aired in the United States in 1993 on Fox’s Children Network. It became an immediate success. The show has had a total of 25 seasons with almost 900 episodes produced. The current season is Power Rangers Super Ninja Steel. The show follows a group of teenagers who morph into superheroes to save the world.
Along with the television show, the Power Rangers have also starred in a number of feature films including 2017’s Power Rangers from Lionsgate which brought in over $142 million in worldwide gross. Boom! Studios also holds the Power Rangers license for comics. It’s unclear if the license will be affected with Hasbro’s purchase. Other Hasbro properties are licensed with IDW including Transformers, My Little Pony, G.I. JOE, Micronauts, ROM, and M.A.S.K.
Some are already calling for an epic Avengers: Infinity War crossover between a number of the properties.
So now we’re going to get a massive Infinity War-sized movie with Transformers, GI Joe, M.A.S.K., Micronauts, ROM, and Power Rangers in about 10 years. https://t.co/FaKXayZDdQ
— Jeremy Conrad (@ManaByte) May 1, 2018
This isn’t the first time Saban has sold Power Rangers. He first sold them in 2001 to Disney. However, after Disney acquired Marvel Entertainment in 2009, Saban was able to buy back the Power Rangers franchise for just $43 million.
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