Just like any community, the gaming community can be divisive. Player ally with console brands just like sports fans stick with their favorite teams for many years. So it’s not uncommon to see memes jabbing fun at the expense of a rival. X-Box fanboys make fun of PlayStation 4 players while everyone tries to ignore the PC Master race.

So, it was quite unusual to see the editor of IGN make a formal apology about a meme. Check out the meme for yourself.

IGN Meme -GoW

With the hype surrounding the latest installment of Sony Interactive Entertainment’s God of War, it’s not surprising that memes are going to circulate online. The same thing happens when other well known IPs release new games. But this time around it seems someone was offended by God of War’s exclusive home on the PlayStation. The joke centers on X-Box’s lack of exclusive content, something that their own divison head Phil Spencer commented on during an interview with The Guardian:

“Right now the focus is really on the content that we’re building. I know I get some community pushback on our first-party [slate], and what position we’re in, and I want to say to people: that same level of commitment you felt from myself and from the team as we’ve evolved platform over the last three years – as we’ve evolved service over the last three years, as we’ve evolved and innovated hardware over the last three years – is going on with our first party. I don’t want to go and pre-announce a bunch of things, but we are upping our investment, there’s no doubt about that.”

It didn’t matter for some folks that X-Box does have a noticeable lack of exclusive content, and a little criticism can go a long way in encouraging them to give their costumers what they want.

However, IGN deleted their hilarious meme and their Executive Editor Ryan McCaffrey apologized to Microsoft’s Xbox team.

Microsoft’s head of X-Box marketing, Arong Greenberg, tweeted back a quick reply of appreciation for Ryan’s tweet.

Some fans were notably upset on claiming that IGN just flat out prefers the PlayStation to the X-Box:

While other’s chastised IGN for their lack of backbone on the issue.

But like with any community not everyone is happy with the outcome. IGN did cave over a meme, which is unfortunate because now instead of engaging with fans online in a fun way, they’re going to have to watch their backs to make sure not a single person is offended by any post or meme. Personally, I’m unsure how you could run a communications program that way. I’d rather have seen IGN stick to their guns and invite the XBox folks to post a funny reply to cool the waters, but that’s just me.

What do you think? Did IGN’s caving set a dangerous precedent? Tell me in the comments below!

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About The Author

Jorge Arenas
Resident Star Trek Specialist/ Writer

Jorge Arenas is a Governmental Affairs Director working in the Southwest. If Starfleet were real his career would be in a much different place. Currently, he specializes in all things Star Trek. He loves DC but has a soft spot for Deadpool. When not writing you can find him on World of Warcraft. Battle.net, ID-PassStage6#1707

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