Actress Jamie Lee Curtis who will be starring in the upcoming Halloween sequel weighed in on the Colin Kaepernick and Nike deal.
On Wednesday morning, Curtis tweeted “I mean… come ON! Need/want! Standing with Nike and Halloween movie!” She would include an image of a T-shirt that reads “MIKE” and is accompanied by Mike Myers holding an enlarged Nike logo in his hand much like he would do with a knife or hammer.
— Jamie Lee Curtis (@jamieleecurtis) September 5, 2018
Curtis’ tweet is in response to Nike renegotiating their contract with former NFL quarterback Colin Kaepernick to be the face of their “Just Do It” campaign as it enters its 30th year. Yahoo Sports’ Charles Robinson reported that Nike renegotiated their deal after Kaepernick received “interest from other shoe companies.”
A lot behind the curtain here. @Nike had Kaepernick since 2011 but this is actually a new deal done by Kaepernick’s reps @markgeragos & @meiselasb. Nike sat on Kaepernick for 2 years w/ no idea what to do with him. Interest from other shoe companies absolutely changed their tune. https://t.co/IJJnjxWHLS
— Charles Robinson (@CharlesRobinson) September 3, 2018
Kaepernick and Nike revealed the first ad earlier this week.
— Colin Kaepernick (@Kaepernick7) September 3, 2018
When the stock market opened on Tuesday after the holiday break, Nike’s shared dropped by nearly 4 percent. Bloomberg reported, “Nike shares slipped as much as 3.9 percent to $79.” The Wrap reported Nike lost $3.75 billion in mark cap after trading opened on Tuesday.
Many people began to boycott Nike after their choice to make Kaepernick the face of their ad campaign.
— ǝɯɐN ɹno⅄ (@link_greg) September 4, 2018
Let’s not forget this whole thing started with Colin Kaepernick wearing socks that showed cops as “pigs.” Nike needs to re-evaluate the meaning of “sacrificing everything” for what you believe. Here’s my own version. #BoycottNike #BacktheBlue pic.twitter.com/gZgJmzVsrY
— Jason Shepherd (@JasonShepherd) September 5, 2018
#BoycottNike I am NEVER buying Nike products again. Kneel to that !
— … (@SchuttLisa) September 5, 2018
— Debora Bell (@djbell67) September 4, 2018
— August Von Mackensen (@leonard_5150) September 5, 2018
— Twiddle Dee (@TwiddleDee2017) September 4, 2018
— Shampoony (@ShampoonySays) September 4, 2018
There were also a number of folks who began to criticize the boycotters.
Bruh why are yall boycotting nike for this ad?🧐🤨he was trying to make a point about racial injustice. My dad served in the military and so did my cousins and they agree with him 100% #BoycottNike.SMH 🤦🏾♂️ pic.twitter.com/NlavcGcrsj
— Dereck (@CottonDereck) September 4, 2018
This #BoycottNike is a mess y’all don’t give a shit about the brand like that why can’t you just admit you’re racist and move on
— Nola Thomas (@nolieravioli) September 4, 2018
It’s crazy how white people would #BoycottNike but not ICE, the trump administration decisions and especially the KKK. Flags and your “patriotism/wannabe culture” is really more important than innocent lives?🤔
— Jade Greaves🕉 (@_jadegreaves) September 5, 2018
While others began to push to have Nike products donated to help those in need.
2101 n Florida Ave
Tampa Fl 33602
— Titus O’Neil (@TitusONeilWWE) September 4, 2018
— David Hogg (@davidhogg111) September 5, 2018
People burning their Nike shoes/apparel are idiots. #BoycottNike is BS. Go donate your Nike to people who ACTUALLY need it. Burning and your stupidity are bad for the environment.
— Carissa (@mspotatopenguin) September 5, 2018
What do you make of Curtis’ Tweet in support of Nike and Kaepernick? Will this effect whether you go see the new Halloween movie?
Halloween hits theaters on October 19, 2018.