Tekken (Series)

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Jin Kazama (Isshin Chiba) prepares for a showdown with Kazuya Mishima (Masanori Shinohara) in Tekken 8 (2024), Bandai Namco
March 22, 2025

‘Tekken’ Series Director Says Marketing Is Top Priority When Creating New Fighters: “We Analyze The Market, Identify The Most Effective Approach, And Then Translate That Into Character Design”

According to Katsuhiro Harada, most new 'Tekken' fighters are created with the mission of appealing to very specific audiences.