Marvel Comics new Legacy initiative was supposed to be a course correction for the flagging publisher, which saw its total number of books sold slip below DC Comics in November.

Instead of course correcting with one of their flagship titles, Captain America, Marvel once again shows how out of touch they are with the character.

In the 700th issue of Captain America, Steve Rogers will once again awaken from being frozen. He will awaken in “a decimated future.” Okay that sounds good. Captain America in a decimated future. He would look to rebuild it right?

Well, Marvel agrees with that part, Captain America will aim to “restore order and rebuild civilization.”

However, how he does it, is where Marvel makes their mistake. Captain America will “rule it as King Captain America!”

Captain America #700

Cover by Chris Samnee

What?!? King Captain America? No, that’s pretty much the opposite of what Captain America is and stands for. Kind of like Hydra Cap.

Nevertheless, Marvel’s Senior Vice President and Executive Editor Tom Brevoort, who Thanos creator Jim Starlin accused of chasing him away from Marvel Comics, couldn’t contain his excitement, “No dream, no hoax, no lie, this IS Cap and this IS happening!”

But didn’t we hear this same pitch with Hydra Cap? Color me unimpressed.

Brevoort continued, “Guest-starring the Thing and the Hulk (or as much as is left of them), it’s a celebration of 700 issues of star-spangled adventure! Plus, Mark Waid delivers an untold tale from Captain America’s past, featuring the classic artwork of Jack Kirby!”

Probably the only thing to get excited for based on this presser is the Jack Kirby artwork. Otherwise, no thanks.

Captain America #700 will be written by Mark Waid with art by Chris Samnee and apparently Jack Kirby.

There will also be at least two variant covers by Jim Lee and Jim Steranko.

Captain America #700 goes on sale on April 4, 2018.

Captain America #700

Variant Cover by Jim Lee

Captain America #700

Variant Cover by Jim Steranko