Amazon Studios Chief Jennifer Salke Says Lord of the Rings TV Series Needs A “Giant, Global Audience”

Ian McKellen as Gandalf in The Lord of the Rings: The Return of the King

Amazon Studios head Jennifer Salke recently discussed the upcoming Lord of the Rings TV series and the show’s rumored first budget.

In a Zoom call with The Hollywood Reporter’s Lacey Rose, Salke was asked about the show’s first season budget with reports claiming it sits at $465 million. Specifically she was asked, “What does that price tag say about the market today, and how well will it need to do to justify that price tag?”

Salke responded, “The market is crazy, as you saw with the Knives Out deal. This is a full season of a huge world-building show. The number is a sexy headline or a crazy headline that’s fun to click on, but that is really building the infrastructure of what will sustain the whole series.”

“But it is a crazy world and various people on this Zoom, mostly Bela and me, have been in bidding situations where it starts to go incredibly high. There’s a lot of wooing and we have to make decisions on where we want to stretch and where we want to draw the line,” she continued.

Salke then addressed how Amazon will justify the price tag, “As for how many people need to watch Lord of the Rings? A lot. (Laughs.)”

“A giant, global audience needs to show up to it as appointment television, and we are pretty confident that that will happen,” she added.

Related: The Lord Of The Rings Showrunners Describe Franchise As “Epic, Diverse and Filled With Heart”

It will be interesting to see how the show will appeal to a global audience if it stays true to Tolkien’s vision. In a letter numbered 142 to Father Robert Murray, Tolkien described The Lord of the Rings as a Catholic work.

He wrote, “The Lord of the Rings is of course a fundamentally religious and Catholic work; unconsciously so at first, but consciously in the revision.”

“That is why I have not put in, or have cut out, practically all references to anything like ‘religion’, to cults or practices, in the imaginary world. For the religious element is absorbed into the story and the symbolism,” he continued.

Tolkien then wrote, “However that is very clumsily put, and sounds more self-important than I feel. For as a matter of fact, I have consciously planned very little; and should chiefly be grateful for having been brought up (since I was eight) in a Faith that has nourished me and taught me all the little that I know; and that I owe to my mother, who clung to her conversion and died young, largely through the hardships of poverty resulting from it.”

Salke’s comments come less than six months after the show’s showrunners, J.D. Payne and Patrick McCay also intimated they would attempt to appeal to a global audience through their international casting.

They released a statement back in December that read, “The world that J.R.R. Tolkien created is epic, diverse and filled with heart. These extraordinarily talented performers, hailing from across the globe, represent the culmination of a multiyear search to find brilliant and unique artists to bring that world to life anew.”

“The international cast of Amazon’s The Lord of the Rings series is more than just an ensemble. It is a family. We are thrilled to welcome each of them to Middle-earth,” their statement concluded.

Related: Official Synopsis For Amazon’s Upcoming Lord Of The Rings Revealed

The show is planned for at least five seasons with eight to ten episodes per season.

The official description reads, “Amazon Studios’ forthcoming series brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history.”

“This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness,” it continues.

It then reads, “Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth.”

As the synopsis ends it reveals a number of locations where the show will take place, “From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.”

What do you make of Salke’s comments? Do you think Amazon’s Lord of the Rings can appeal to a global audience while also staying true to Tolkien’s vision?

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