Marvel Studios most recent Disney+ series Loki is seeing fans abandon the show in large numbers with data company Samba TV reporting viewership has declined by over 100,000 viewers between the first and third episodes.

Loki (Tom Hiddleston) in Marvel Studios’ LOKI, exclusively on Disney+. Photo by Chuck Zlotnick. ©Marvel Studios 2021. All Rights Reserved.

Samba TV reported back on June 10th that the first episode of Loki was watched by 890,000 households on the day of its release.

They noted, “Even though it premiered on a Wednesday, it brought in higher premiere day viewership than the first episode of The Falcon and The Winter Soldier or WandaVision.”

In fact, later that day, they shared a comparison of premiere day viewership numbers between the three shows.

As you can see below, The Falcon and the Winter Soldier, according to their data, was viewed by 759,000 households while WandaVision was viewed by 655,000 households.

While the first episode of Loki was viewed by 890,000 households during its premiere, Samba TV recently released numbers for the show’s third episode noting it was only viewed by 727,000 households.

That’s an 18% decline from the first episode and a total decline of 163,000 households. 

Not only is Samba TV showing a decline in viewership for Loki, but as YouTuber Heel vs Babyface points out, the series is also seeing a decline on Google Trends.

He states, “On Google Trends, first episode pretty high, second episode even stayed relatively high, and the projection on the third episode is that this show has just fallen off a cliff in interest.”

Source: Google Trends

As for why he believes the show is falling off a cliff, Heel vs Babyface states, “It’s very, very obvious to see why. Because Marvel, Disney, whichever way you want to put it, are hiring selfish, self-absorbed, narcissistic activists, who can’t see past skin, who can’t see past sexuality, who must force their politics into the show.

He added, “And they do not have your thoughts, your feelings, emotions remotely in mind. They don’t care about you. It’s all about pushing it on to you, educating you. And even if they don’t educate you, they don’t care.”

Sophia Di Martino in Marvel Studios’ LOKI, exclusively on Disney+. Photo courtesy of Marvel Studios. ©Marvel Studios 2021. All Rights Reserved.

What do you make of these reported numbers from Samba TV and the steep drop off according to Google Trends?

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    John F. Trent
    Founder and Editor-in-Chief

    John is the Editor-in-Chief here at Bounding Into Comics. He is a massive Washington Capitals fan, lover of history, and likes to dabble in economics and philosophy.