New figures are showing just how many people continued their HBO Max subscriptions after they subscribed around the time when Wonder Woman 1984 released.
TheWrap reports that findings by Antenna, a company that measures data from subscription services, demonstrate that over half the people (51%) who signed up to see Wonder Woman 1984 left within six months, and close to a third (31%) bailed out after a single month.
In larger terms, what this means is that a third didn’t stick around long enough to watch Zack Snyder’s Justice League, Godzilla vs. Kong, and Mortal Kombat – releases that still managed to find an audience.
With outlets like Cosmic Book News learning this information, the feeling is these former subscribers were so turned off by how bad WW84 was that they tuned out and dropped the service in disgust.
There is a basis to that argument but while they might have lost half their sign-ups from Wonder Woman 1984, they also kept half of them too. Meaning it was still a net gain in terms of long-time subscribers although it’s possible it could have been higher.
TheWrap and the Antenna data also shows other streaming services were switched off across the board. Disney Plus saw a similar loss in subscribers six months after Hamilton debuted and so did Apple TV Plus following the premiere of the naval war movie Greyhound.
This loss of subscribers, or churn as the industry likes to call it, following a big release is a common problem for streaming services.
Deloitte reported “in 2021, around 80% of households in the United States had a paid [streaming video on demand] subscription, with about 35% churn.”
Given that 35% average churn, the massive 50% loss from Wonder Woman 1984 can definitely be seen as a blow to Warner who poured everything into HBO Max and had to keep delaying the movie during pandemic-fueled lockdowns. Left with little choice, they cut their losses, dumped the film onto streaming, and handsomely compensated director Patty Jenkins and star Gal Gadot.
The film was a flop, only earning $166.3 million at the global box office, like many predicted but it’s also evident now that WW84 couldn’t beef up the numbers of eyeballs on HBO Max in a favorable direction for HBO Max – not for long anyway.
Wonder Woman 3 has been greenlit, regardless, and Warner adjusted its strategy. Their films such as The Batman will have a run in theaters before hitting HBO Max after 45 days.
Considering that, do you feel they have learned their lesson by any stretch? Leave us a comment with your thoughts and your reaction to these findings.