Just a little over two months after declaring he was “proud to work at a place that makes stuff like” Xplay host Indian “Frosk” Black’s infamous on-air rant against ‘sexism in gaming’, G4 TV Senior Vice President Blair Herter has exited the network for greener pastures.
Taking to Twitter on March 18th, Herter announced to his followers, “Life is short and making memories with the ones you love is the most important thing in the world. Here’s to the next great Herter family adventure.”
“Goodbye, @G4TV and [America]!” he added, before revealing his new place of employment. “Hello, @TeamLiquid and [France]!
Life is short and making memories with the ones you love is the most important thing in the world. Here’s to the next great Herter family adventure❤️
Goodbye, @G4TV and 🇺🇸!
Hello, @TeamLiquid and 🇳🇱!
For more context I made this short video featuring myself: pic.twitter.com/G8m1FYyXOw
— Blair Herter (@blairherter) March 18, 2022
Alongside his tweet, the now-former G4 executive shared a video – in which WWE wrestler and G4 host Xavier Woods humorously played the part of Herter – providing further insight into his decision to leave the network for the professional esports organization.
“Hi guys, it’s me, Blair Herter, obviously,” Woods began the video. “I’ve been working out a little bit, been in the sun a little bit, hair’s growing out a little bit, you know, we gotta get it cut soon, but I’ve got some very important news I want to share with you guys.”
“I want to take you on a journey, a ride if you will,” he continued. “Three years ago, me and my beautiful, gorgeous wife Jessica were drinking wine in Amsterdam – like we do, baller – and we decided that one day we want to live here. Let’s do it.”
However, Woods-as-Herter explained, “And as we started getting our affairs in order, G4 called and said ‘Hey, let’s rebuild the network,’ and I said, ‘You know what, I’d love to be a part of that.’”
“Things have been incredible here at G4,” he said. “I’ve loved every single second that I’ve had, but as we move along in our story, as you all know, the pandemic hit. We’ve had to wear masks, we’ve had to get shots, it’s been a tumultuous time for everyone. And that’s when my wife and I sat down and said, ‘I think we gotta get out there. We gotta make sure our son has a world-travel life.’”
“And then something happened that, near and dear to my heart, hurt me,” the executive revealed. “My mother was diagnosed with cancer…and then she BEAT IT! So she’s doing just fine. And that, again, was another factor that told me I had to take my family and give them this experience that I didn’t have. That I didn’t get when I was growing up. I wanted to give my son a future that he could talk about when he was older, that could help him get jobs, possibly to help him seem more world traveled.”
“And that is why I am now going to be moving with my family to the Netherlands. I thank all of you for all of the love, and the well wishes, and the friendly times,” Herter ultimately concluded. “And you think that just because I’m leaving it’s a sad time, no, no, no, no, no. It now just means that all of my lovely friends have a place to stay when they jump across the pond to the Netherlands. Again, I’m Blair Herter, and I love you guys.”
As noted above, Herter’s exit comes roughly nine weeks after not only the airing of Frosk’s infamous rant, but his own vocal support of her rhetoric.
“Grateful to spend my life with a woman who smashed glass ceilings, honored to work with the women of @G4TV’s past and humans like @Froskurinn today, proud to work at a place that makes stuff like this,” wrote Herter on January 12th, retweeting G4’s clip of Frosk’s attack against her audience. “If you don’t HEAR the below unfollow me and don’t watch us. We’re not for you.”
Further, his departure also follows just one week after G4 seemingly reversed their support of Frosk’s stance that the network did not hire its female on-air talent solely “to be nice on the eyes for viewers” by hosting notorious borderline NSFW Twitch streamer Kaitlyn ‘Amouranth’ Siragusa for a segment centered explicitly around her sex appeal.
As of writing, it is unknown both what role Herter will have with Team Liquid, nor who will replace him at G4.
What do you make of Herter’s rather abrupt departure from G4? Let us know your thoughts on social media or in the comments down below!