According to CEO David Zaslav, the recent bloodbaths across Warner Bros. Discovery’s various studios were the result of his goal to “restructure” the company and revamp its “deeply flawed” – in other words, unprofitable – content strategy.

Source: DC Comics x San Diego Comic-Con 2022. Art by Jim Lee.

RELATED RUMOR: Warner Bros. Discovery CEO David Zaslav A Big Fan Of ‘The Flash’ But Unhappy With Current State Of ‘Aquaman and the Lost Kingdom’

Zaslav offered his insight on WBD’s newfound direction during their 2022 Q3 earnings call on November 3rd.

“Amid a more challenging economic environment, a significant amount of change is required,” the CEO told investors after reporting a third-quarter loss of $2.31 billion. “It’s messy, it’s challenging, it’s taken real courage to restructure this company.”

Speaking to his controversial cutting of various projects, such as BatgirlFull Frontal with Samantha Bee, and Scoob! Holiday Haunt, Zaslav bluntly explained, “Content is the heart of everything we do and we are investing at historic levels [but] it’s no longer about how much, but how good.”

“And ultimately, it is the consumer that tells us what’s good,” he added.

Source: Black Adam (2022), Warner Bros. Pictures

RELATED: Animation Fans Unhappy With Recent Cancellations, Accuse Warner Bros. Discovery CEO David Zaslav Of Being A “Racist Trump Supporter” And Call For His Firing

Laying out his view of the company’s current situation, Zaslav then asserted, “Let’s face it. The strategy to collapse all windows, starve linear [television] and theatrical and spend money with abandon while making a fraction in return – all in the service of growing sub numbers – has ultimately proven, in our view, to be deeply flawed.”

Source: Zack Snyder’s Justice League (2021), Warner Bros. Pictures

“One thing [that doesn’t work for us] is spending a billion dollars while collapsing a motion picture window into a streaming service,” he said. “The movies that we launch into the theater do significantly better. Launching a two hour, an hour and fourty minute movie direct to streaming has done almost nothing for HBO Max in terms of viewership, retention, or love of the service.

Source: The Suicide Squad (2021), Warner Bros. Pictures

RELATED: Warner Bros. Discovery CEO David Zaslav Promises Company Will “Not Put A Movie Out Unless We Believe In It”, Confirms ‘The Flash’ Still Slated For Release

Later addressing his outlook on the company’s television offerings, Zaslav assured investors that “we’re very committed to scripted, but we want to measure what people are watching and what they’re not.”

“If a repeat of Two and a Half Men or Big Bang Theory does three times the ratings of a brand new show [or] another season that we greenlit of a show that’s costing us seven and a half million dollars, we’re going to cancel that show.”

“[Then] we’re going to try and get another scripted series that has a chance to really deliver and delight and engage an audience,” he declared. “But we are being deliberate about measuring how the shows are doing.”

Source: The Flash Season 7 Episode 15 “Enemy At The Games” (2021), The CW

RELATED: Henry Cavill Hints At Top Secret ‘Man of Steel’ Sequel That Will See A “More Joyful” Superman

Ultimately, Zaslav explicitly clarified that “We did not get rid of any show that was helping us, and we got rid of those shows so that we could focus on producing new content that will.”

“It’s a business of failure,” concluded the CEO, “but we’d rather take that money and spend it again and have a chance of having a show that will engage and delight on either our traditional platforms or our subscription platforms.”

Source: Don’t Worry Darling (2022), Warner Bros. Pictures

WBD’s next major cinematic release, Magic Mike’s Last Dance, is expected in theaters on January 13th, 2023.

Source: Magic Mike XXL (2015), Warner Bros.

NEXT: ‘Black Adam’ Star Dwayne Johnson Hints Former Warner Bros. Executives Declined Henry Cavill’s Return In Favor of J.J. Abrams’ BIPOC Superman

  • About The Author

    Spencer Baculi

    Spencer is the Editor for Bounding Into Comics. A life-long anime fan, comic book reader, and video game player, Spencer believes in supporting every claim with evidence and that Ben Reilly is the best version of Spider-Man. He can be found on Twitter @kabutoridermav.