Electronic Arts CEO Believes ‘Battlefield’ Could Benefit From ‘Call Of Duty’ Becoming Xbox-Exclusive
Ryan Pearson
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EA’s CEO says fears over platform exclusivity for Call of Duty after the Microsoft/Activision Blizzard acquisition “is a tremendous opportunity” for Battlefield.
Source: Battlefield 2042 (2021), Electronic Arts
As reported by Axios journalist and former Kotaku Editor-in-Chief Stephen Totilo, EA CEO Andrew Wilson spoke at a Goldman Sachs conference in September.
When discussing Battlefield, Wilson admitted “I don’t think we delivered in the last two iterations of that in the way that we should have. There’s a lot of work we’ve got to do there. But at it’s very core it’s extraordinary IP. And what we’ve seen in the world of entertainment is [that] great IP is resilient.”
Source: Battlefield 2042 (2021), Electronic Arts
Wilson is referring to Battlefield 2042‘s woes. Riddled with bugs and glitches that forced Steam to allow refunds for players beyond the 2 hour gameplay cut-off period, the game’s launch was met with scrutiny from dissatisfied players; leading to poor sales.
Amidst these poor sales, which EA admitted “did not meet expectations,” rumors began to swell that the game would go free to play and that the development team had been reduced to a “skeleton crew.”
Wilson continued, “And we’ve seen movies, you know, not live up to the expectations of franchises, Star Wars might be one such franchise, and then you can see what happens when you get the right creative team involved, how they can completely reinvent and grow a franchise. And I think we have an extraordinary creative team involved in Battlefield now.”
Source: Battlefield 2042 (2021), Electronic Arts
“We have unbelievable ambitions to own the first-person shooter space particularly as it [feels?] to creation. And in a world where there are questions as to the future of Call of Duty and what platforms that might be on and might not be on, being platform-agnostic and completley [sic] cross-platform with Battlefield I think is a tremendous opportunity,” Wilson justified.
Source: Stephen Totilo Twitter
Amid Microsoft’s plans to acquire Activision-Blizzard for $68.7 billion, first announced earlier this year, Sony had more recently objected to the deal. Microsoft Gaming CEO and Xbox Chief Phil Spencer reassured Call of Duty games would still come to PlayStation consoles “for at least several more years beyond the current Sony contract.”
PlayStation CEO Jim Ryan then claimed “Microsoft has only offered for Call of Duty to remain on PlayStation for three years” after the agreement ended. While Sony later insisted there would be “major negative implications” for the industry, a Microsoft spokesperson reassured “It makes zero business sense for Microsoft to remove Call of Duty from PlayStation given its market leading console position.”
Source: Battlefield 2042 (2021), Electronic Arts
As Battlefield has been typically multi-platform, will this give them the chance to seize opportunity as gamers are unsure where Call of Duty will land? Will gamers flock to PC and Xbox if Microsoft are restrictive? Will discussion about console exclusivity being bad for consumers bring more games to other platforms?
NEXT: EA Announces New ‘Iron Man’ Game In Early Production, “The First Of Several New Games” With Marvel
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