Sega are looking to make the Sonic the Hedgehog lore “more meaningfully connected,” starting with a new Associate Lore Manager.

Sonic the hedgehog launches off a spring in Sonic Frontiers

Source: Sonic Frontiers (2022), Sega

RELATED: Fans Beg Sega To Delay Sonic Frontiers After Disappointing First Look At What IGN Insists Was An Early Build

The job listing for “Associate Lore Manager” appeared across multiple job websites including LinkedIn. The opening stipulates the prospective employee would report to the “Director of Lore and Creative Strategy,” helping “support the growing needs of our lore team.”

“With both project management and creative duties you will be immersed in the organizing and shaping of Sonic lore, canon, characters, and universes, helping to bring consistency, connectivity, and creativity to all things Sonic across various forms of media including games, animation, comics, and more,” Sega explains.

Sonic the Hedgehog performs an aerial trick in Sonic Frontiers

Source: Sonic Frontiers (2022), Sega

Those in the Burbank, California area would be expected to help with organization, assist in the creative process (“including brainstorming, script writing, and providing feedback”), admin, reviewing story content to ensure “narrative accuracy and consistency,” amongst other responsibilities.

Applicants are expected to have “experience leading a team of creatives, preferably in a similar capacity to this role,” along with strong project management and communication skills as well as being “comfortable creating visual lore references and narrative content summaries.”

“Animation production management experience” is preferred, along with being “extremely well-versed in all things Sonic.”

Sonic the Hedgehog chases after an alien robot in Sonic Frontiers

Source: Sonic Frontiers (2022), Sega

After more fans noticed the job listing, Sonic the Hedgehog Social Media Manager Katie Chrzanowski took to Twitter to elaborate. “Hey everyone! You may have seen that we posted a position for an Associate Lore Manager for @sonic_hedgehog – what does that mean?”

“In the past few years, we’ve been looking at the entire universe of Sonic and how things tie together canonically for the future,” Chrzanowski began.

Katie Chrzanowski discusses the Associate Lore Manager role for Sonic the Hedgehog on Twitter

Source: Katie Chrzanowski Twitter

“SEGA put together a small team of us internally, and along with the help of talented folks like @tyson_hesse [Tyson Hesse], @IanFlynnBKC [Ian Flynn], and @SpiritSonic [Evan Stanley], we’re working on making the universe and stories more meaningfully connected,” she explained

Katie Chrzanowski discusses the Associate Lore Manager role for Sonic the Hedgehog on Twitter

Source: Katie Chrzanowski Twitter

Chrzanowski boasted,”You may have seen examples of some of these changes in things like TailsTube, the Origins animations, the Knuckles Frontiers prologue (and the prologue comic!), and even Frontiers itself!”

Katie Chrzanowski discusses the Associate Lore Manager role for Sonic the Hedgehog on Twitter

Source: Katie Chrzanowski Twitter

RELATED: Sega “Fixing A Variety of Issues” After Sonic Origins Launch Is Met With Subpar Player Reviews, Developer Rants, And Game-Breaking Glitches

“That said, we are not the only ones involved in these decisions! With the help of Sonic Team, we all work together to ensure everything is airtight. How does this position fit in? To set expectations, this position is not *the* Loremaster, but an important piece of the puzzle,” the Social Media Manager emphasized.

Katie Chrzanowski discusses the Associate Lore Manager role for Sonic the Hedgehog on Twitter

Source: Katie Chrzanowski Twitter

“This is a more managerial role, helping our Director of Lore schedule and collaborate with other teams. You of course will join creative discussions and brainstorms, but these decisions are not a 1-person job. That said, it’s an incredibly exciting role with a great team!” Chrzanowski promoted.

Katie Chrzanowski discusses the Associate Lore Manager role for Sonic the Hedgehog on Twitter

Source: Katie Chrzanowski Twitter

Those hoping the phrasing of the listing means there’s no hard experience requirement had their dreams shattered.

“It’s also worth noting that this is not an entry-level position,” Chrzanowski pointed out. “The team is looking for someone that already has some solid project management experience!”

Katie Chrzanowski discusses the Associate Lore Manager role for Sonic the Hedgehog on Twitter

Source: Katie Chrzanowski Twitter

Starting from the top; Tyson Hesse was a former artist for the Sonic the Hedgehog comic series while Archie held the license, and later became the animation director for animated cutscenes and trailers for Sonic Mania, Team Sonic Racing, Sonic Origins,and the recently released Sonic Frontiers. He was also the lead artist for redesigning Sonic after the live action movie’s disastrous first trailer.

Ian Flynn is the chief writer for the Sonic the Hedgehog comics — taking over after Ken Penders — and endured after Archie and into the IDW run of the series as lead writer. He was also the lead writer on Sonic Frontiers. Finally, Evan Stanley is a comic illustrator and another Archie-turned-IDW contributor.

Sonic the Hedgehog runs along a wall in Sonic Frontiers

Source: Sonic Frontiers (2022), Sega

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Due to the comics having different continuity from the games and several older cartoons, some elements of Sonic the Hedgehog lore were no longer clear. While IDW’s run continued after the events of Sonic Forces, it soon introduced new characters and events yet seen in the games. As Chrzanowski alluded, the TailsTube YouTube shorts have helped set things straight.

For example, the first episode confirmed the anthro creatures such as Sonic and Tails usually come from smaller islands around the world. Humans, as seen in games such as Sonic Unleashed, come from larger continents. So any thoughts of Plant Mobius can be cast out of gamers minds.

Tails talks about humans and anthro animals in Sonic the Hedgehog TailsTube YouTube series

Source: TailsTube #1 (feat. Sonic), Sonic the Hedgehog YouTube

Sonic Frontiers has also helped elaborate more on the series lore. Even the prequel “Sonic Frontiers Prologue: Divergence” animated short scratched the surface of the Echidna tribe and even how Sky Sanctuary and Angel Island relate to one another.


Even botched characterization in past games was addressed in Sonic Frontiers. For example, Tails had character arc of wanting to become less reliant on Sonic, and more independent. Despite fighting solo against Dr. Eggman on several occasions, Sonic Forces would see Tails relapse into a cowering wreck after Sonic went missing.

This very point was addressed in Sonic Frontiers, as seen in the clip below shared by voice actress Emi Jones, the voice of Tails in Sonic and Tails R. While Tails states he is “wildly inconsistent,” Sonic rebuffs “It’s OK if you still need help sometimes. That’s just part of growing up.”


Along with bringing past games into line, it seems other media will be incorporated as well. Sonic can muse aloud about other characters in Sonic Frontiers, referencing past characters. One of these includes an Easter Egg mentioning Tangle the Lemur– a character exclusive to the comics and mobile spin-off games.

Another scene — which is a SPOILER as it is a cutscene at the end of the game — has one character state “I wonder if Cream and Sticks are free?” The latter is Sticks the Jungle Badger, a character previously exclusive to the Sonic Boom animated cartoon as well as cameos in Sonic Boom: Rise of Lyric, mobile games, and cross-over comics.

Sonic the Hedgehog soars through Sky Sanctuary Cyberspace in Sonic Frontiers

Source: Sonic Frontiers (2022), Sega

The world of Sonic the Hedgehog is going to be a lot more interconnected. Which begs the question where the Netflix animated series and live-action films will fit into all this, if at all.

NEXT: ‘Sonic Frontiers’ Director Addresses Lukewarm Reviews And Overall Criticism: “We Will Take This Seriously As A Global Playtest”

  • About The Author

    Ryan Pearson

    Taking his first steps onto Route 1 and never stopping, Ryan has had a love of RPGs since a young age. Now he's learning to appreciate a wider pallet of genres and challenges.

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